LEGAL ~ MARKETING, ADVERTISING & MEDIA


The breadth of Drakeford & Kane LLC's Marketing, Advertising and Media practice delves into various areas of special interest including all types of mass media, print, television, music, radio, digital, photography and film.

  • Advertising review

From concept stage through campaign launch, this service includes reviewing scripts, storyboards and copy, discussing how best to manage rights of privacy and publicity issues and risk assessment should advertising challenges occur.

  • Network clearance

This service includes assisting clients in all aspects of obtaining advertising clearance in connection with placement in all media types. Our services also include, among other things, drafting advertising policies, standards and guidelines.

  • Advertising controversies

This service includes representing clients in multiple venues, including, but not limited to:

    • Local, state and federal courts
    • The Federal Trade Commission
    • State Attorney's General offices
    • The National Advertising Division
    • The National Advertising Review Board of the Council of Better Business Bureaus

Controversies may involve allegations of false advertising, unfair competition, trademark and copyright infringement, breach of privacy and publicity rights. Our experience with these controversies include representing and counseling clients involved in talent union disputes with the Screen Actors Guild and other talent organizations.

  • Advertising agreements

The firm negotiates and drafts talent and celebrity endorsement contracts, agency-client agreements and various production contracts.  Our legal experts draft and review both musical and literary licensing agreements. These agreements may include the development, production, distribution and merchandising of motion pictures, television, home video, and related enterprises.

  • Promotion & Sweepstakes

Drakeford & Kane LLC’s professionals provide counsel regarding games of chance, contests of skill, rebate programs and added promotional campaigns.  Our attorneys have substantial exposure to drafting official rules, reviewing promotional scripts, editing copy, and substantiating advertising materials.

  • Internet

Drakeford & Kane’s legal advisors will attune your business to such Internet advertising issues as advertising claims, disclaimers, matters relating to data collection, rights of privacy policy and protection, website linking practices, chat rooms, and message boards.

 

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